Kabhi Alvida Naa Kehna - IV

Coming back to Kabhi Alvida Naa Kehna, Karan Johar has said in one of his television interviews that he has grown as a film maker. He said that New York, where the movie Kabhi Alvida Naa Kehna is based, is central to the movie and all the characters in the film are based in New York. According to me, having New York as the back drop to the story of Kabhi Alvida Naa Kehna was a pure commercial ploy to ensure box office success.

While the movie was being filmed, the shooting was famously covered by the media in the United States of America and the entire period for which Karan Johar shot the film, there was enough curiosity generated amongst the people in the United States of America, especially the Non-Resident Indians. This was one of the best master stroke by Karan Johar to ensure that his movie got a record box office collections in the United States of America. He had applied the same ploy when he produced Kal Ho Naa Ho, which was a super hit as well.

In addition, Karan Johar could not have gone wrong with the star cast. Amitabh Bachchan continues to have a universal appeal, Shahrukh Khan is still undisputed box office champion, Rani Mukherji and Preity Zinta the two out of the top three actresses in Bollywood and Abhishek Bachchan’s rising popularity as the “next big thing” in Bollywood. With this deadly twin combination of New York and star cast, Karan Johar knew he had a winner on hand. In one of his interviews, Karan Johar had said that he has got Veer Zaara and Bunty Aur Babli in his movie.